Operates as a local radio station, providing essential community information and entertainment to South Central South Dakota. The station offers comprehensive coverage of local news, including community events, benefits, and school activities, alongside up-to-date sports scores and schedules for regional teams and events. Listeners can also rely on KWYR for local weather forecasts, including daily conditions, wind speeds, and important weather-related closings.

 KWYR broadcasts distinct programming on its two stations, Magic 93 (FM) and Country 1260 (AM), each with its own program schedule. Additionally, the station supports local businesses through advertising services and keeps the agricultural community informed with updates on livestock sales and related market news. KWYR further engages its audience with various contests and promotions and provides a valuable service for funeral announcements.