For over 74 years, BBB serving Southern Arizona has assisted consumers and businesses in making smarter decisions by helping people find and recommend businesses, brands, and charities they can trust. In a marketplace often overwhelmed with choices and a lack of verified, unbiased information, BBB stands as a comprehensive resource. It offers a range of services, including business accreditation for companies demonstrating sound practices, the publication of 'The Better Mag' with expert advice, and the recognition of ethical businesses through the BBB Torch Awards.

Additionally, BBB provides an Accreditation Benefits Hub and an orientation video to maximize the value of accreditation. For consumer protection, it operates ScamTracker for reporting fraud, facilitates complaint filing and dispute resolution, and manages the BBB Auto Line for lemon law complaints. Consumers can also file reviews about their marketplace experiences, and businesses can increase their visibility through a partnership with Google and enhance their online presence via ReviewTube collaborations.