The Miss Sierra Vista Scholarship Program's mission is to provide scholarship assistance to the young women of Sierra Vista and the surrounding areas. We are dedicated to empowering young women to help them achieve their personal, professional, and educational goals. The young women who participate in this program develop a ''platform'', a community service issue that each one will donate her time to promoting. During her year of service, Miss Sierra Vista serves as an ambassador for the community, assisting and promoting wherever she is needed. The Miss Sierra Vista Pageant is held on the last Saturday of July and is a local in the Miss America Organization.