ARC Contrast Studio is Penticton's first indoor sauna & cold plunge studio offering a refined, year-round contrast therapy experience. Designed to support recovery, resilience, and daily ritual, ARC integrates sauna, cold plunge, and relaxation in a thoughtfully curated environment to deliver both physical and mental benefits. More than a wellness facility, ARC is a space for connection where individuals, friends, and families can gather, socialize, and build community in a setting centred on well-being.

Founded by local entrepreneur Crystal Redlich, ARC provides a modern, elevated alternative to traditional social environments, offering a health forward way to connect where wellness becomes a consistent lifestyle, not an occasional indulgence. In addition to the core offering, ARC offers accessible "Happy Hours" during non-peak times to accommodate a range of budgets, as well as elevated evening experiences such as "ARC After Dark"  higher energy, community driven sessions designed as a social, wellness-focused alternative to traditional nightlife.