Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, is dedicated to helping thousands of individuals in the Omaha area earn a living. The organization provides opportunities through various employment training, certification, and placement programs, each designed to help participants gain hands-on work experience, soft skills, and collaboration. In 2023 alone, Goodwill Omaha placed 208 people in community jobs outside of. Goodwill, with an average hourly wage rate of $16.84 at placement, provided 50,107 employment services
Over $3 million in retail dollars supported these mission programs.

When gently used items are donated to Goodwill, they are sold in retail stores, and the proceeds fund these vital job training and placement initiatives for neighbors in the community. Programs include AbilityOne, Adult Education Center, CNA Classes, Good Threads, Pathways, Work Experience Summer Program, and YouthBuild, which helps participants discover multiple career path options. Goodwill also offers Golf Class Offerings, GSSI Contract & Services, Community Service opportunities, Room Rentals, and partners with Employment Partners. Additionally, the organization facilitates various donation methods such as Donation Pickups, Electronics Recycling by Dell Reconnect, and opportunities to Host a Donation Drive, alongside offering Gift Cards and an online shopping platform.