Since 1992, Rock 'N' Roll Sports has been Gunnison's premier destination for outdoor enthusiasts. This friendly shop specializes in bike, ski, and climbing gear, offering a comprehensive range of products and services. Customers can find everything from bike sales, service, and accessories to backcountry, touring, and Nordic skis, alongside climbing equipment.

The store also provides essential services like bike tune-ups and ski maintenance, as well as equipment rentals. Beyond gear, the team offers valuable local beta on trails and other outdoor information, ensuring visitors are well-equipped and informed for their adventures.