For more than 60 years, Gene Taylor's Sporting Goods has been a trusted destination for outdoor enthusiasts seeking quality gear, expert guidance, and dependable service. As a family-owned and operated retailer rooted in Gunnison, Colorado, we have built our reputation on honoring tradition while continually evolving to meet the needs of our customers. Our expansion online in 2008 allowed us to extend that same hometown experience beyond Western Colorado to adventurers around the world.

We believe that great service is just as important as great gear. Our team is dedicated to creating a welcoming, shopper-friendly environment where customers feel valued, supported, and inspired to pursue their passions. With a long-standing commitment to excellence and community, we remain proud of our heritage and excited to help every customer gear up for anything.